Precision, Professionalism, Prestige
Leading Luxury Consulting Firm
We are NICHE
Highly qualified, luxury leaders and experienced professionals
NICHE LHC is more than just a consultancy; it represents a global collective of exceptional professionals, each a standout in their respective fields with years of practical experience within luxury and retail environments. Our team boasts expertise across diverse disciplines, including go-to-market strategy, marketing, branding, design, production, UHNWI sales, global business development, events, client relationship management, retail operations, commerce, HR management, talent acquisition and exit strategy; honed through decades of experience at leading brands worldwide. Working seamlessly within our cohesive collective, we integrate the prestige of large firm knowledge with the agility and creativity that define us and our love and care for the industry and its clients.
Focused on fostering business growth through astute analysis, expertise, and strategic insight, NICHE LHC is dedicated to enhancing brand equity while driving expansion through experiences, footprint, innovation, creativity and sustainable practices. We approach each partnership with a bespoke framework strategy, providing tailored advisory and implementation support across a spectrum of growth avenues.
Recognised for our ability to infuse brands with an irresistible allure, NICHE LHC excel in crafting strategies that resonate with discerning audiences while ensuring flawless execution. We believe that excellence should be both aspirational and attainable, embodying a spirit of sophistication that inspires confidence and drives lasting success
* Founded in 2019 by Lama Hayek with a vision to empower luxury companies, NICHE LHC leverages her extensive experience and network to deliver comprehensive solutions. Under her guidance, Niche LHC has become a force for change in the luxury retail landscape, guiding brands toward transformative growth with a blend of expertise and approachability.
Prior to launching NICHE, Lama held pivotal roles at a number of luxury brands, from emerging talents to established icons such as Chanel, Harrods, Ralph & Russo, Selfridges, Solange Azagury-Partridge, Mary Katrantzou, Savoy Hotel, Ouronyx and others.
About Us
At NICHE, our culture is driven by our people. We embrace the uniqueness of each individual, welcoming their diverse passions and interests into our office every day. Whether they're green-minded horticulturalists, social change drivers, avid adventurers, creative artists, or mindfulness seekers, our team members are encouraged to think freely, explore new ideas and envision possibilities. Together, our shared experiences fuel the transformative thinking that our clients seek. As we shape the future of renowned brands, we're also committed to enjoying the journey along the way. Join us at NICHE and embark on an exciting adventure together.
Crafting Exquisite Retail Experiences
Empowering People for Success
At NICHE, we believe in the power of luxury retail innovation. Our mission is to empower brands to soar to new heights of success in the dynamic world of high-end retail. With a passion for excellence and a commitment to bespoke solutions, we bring the art of clientelling and the science of retail together to create a lasting marque.
Ready to Elevate Your Brand?
Unlock the Potential of Luxury Retail Excellence
Great products need great positioning. Filling the gaps that consumers didn't know existed and celebrating them through your values and communication channels. With a bespoke strategy you can propel your brand towards new horizons of growth and innovation.
Testimonials
“Huge admiration for NICHE; their impact, presentation and appoach to collaboration. They engaged the whole team and developed built-in strategy and new communication bridges for change management that cascaded fluidly through the organisation. They drove a joint mission with great insights and new ways of thinking. Thank you for all the love and attention that went into the journey together and final delivery.”
Legacy Fine Jewellery Founder & CEO, August 2023
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