Elevating Your Brand

Empowering Luxury Retail Growth

Welcome to NICHE, where innovation meets elegance. Discover our bespoke consulting solutions that redefine luxury brand success in today's world. 

About Niche

Tailored Excellence with Expertise

Led by founder Lama Hayek, NICHE is a boutique consulting firm specialising in luxury retail brand growth and innovation. Recognised for turn-key solutions tailored across all functions, Niche collaborates closely with legacy and emerging brands, reshaping retail paradigms and fostering impactful growth in the ever-evolving luxury market landscape.

25+

Years of Expertise 

50+

Global Reach Client Results

185+

Luxury Clients

500+

Cross Sector Partners

90+

Completed Projects

100+

Network of Assoiciate Partners

Luxury Consulting Mastery On Tap

 We know that luxury can't wait.  NICHE has devised a pragmatic approach to receiving the consulting you need at the speed and level that works best. Our method is adapted to suit your business as we take you through an individualised approach to deliver results.

Quick Fire Insights Sessions 

Our Quickfire Insights Sessions are designed to cut through uncertainty and propel you forward with confidence.

Are you facing a difficult decision? Seeking business clarity and direction? Our session offers an intensive hour of focused attention with our NICHE CEO in a  lively exchange, diving  into the intricacies of your business landscape, offering actionable insights and strategies to overcome obstacles and seize opportunities.

Tapping into 25+ years of retail expertise across the value chain and as a brand & clientelling expert. Clients have lauded her guidance as invaluable for navigating the nuances of the luxury retail,  high jewellery and fashion industries, propelling their businesses forward with newfound clarity and purpose.

Global Growth Strategies

Expand your brand's presence on a global scale with our expert strategies. We navigate the complexities of luxury retail expansion with precision.

Amplifying Your Brand

Every brand has a story, we exist to help you tell  yours. Position your brand at the forefront. Let us carve out your unique identity in the luxury landscape.

NICHE Guidance 

Welcome to NICHE Coaching programmes, where Executive Leadership Empowerment, Quick-Fire Insights Sessions and High Impact Weekend Retreats converge to turbo-charge your path to success. Spearheaded by our CEO Lama Hayek, these programmes are her passion project, designed to cultivate self-actualised individuals and businesses.

Whether you're a seasoned leader facing a myriad of challenges, a budding founder embarking on a new venture, or a young professional navigating the twists and turns of your career journey, our custom-made training and coaching programmes are tailored to suit the time and content of your unique needs, empowering you and your team in your personal and collective growth.

With our NICHE support and expertise, you'll gain invaluable tools to propel you towards your goals. Drawing from over 25 years of experience, Lama has advised and coached over 100 founder-led and luxury businesses, delivering tangible results such as expansion strategy, increased profit, customer journey expertise, employee enhanced satisfaction and elevated leadership team performance.

We help leaders learn to lead effectively, conquer imposter syndrome to unleash true potential that paves the way for unprecedented success. Don't face the challenges of leadership alone— let's work together on a transformative journey towards excellence and fulfilment.

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